At McDonald’s, we respect your concerns about privacy. This Privacy Statement (“Statement”) describes the personal information practices of McDonald’s with respect to information about our customers and others who visit our restaurants, Web sites and mobile apps, including the types of personal information we collect, how we may use this information, and with whom we may share it.
We may collect personal information about you when you visit one of our restaurants, use McDonald’s Web sites (“Sites”), or use our web or mobile device applications (“Mobile Apps”). We refer to our Sites and Apps collectively as “Online Services”.
The types of personal information we collect may include:
- Transaction information, such as product purchased, price, method of payment and payment details.
- Account information, such as username, password, and other identifiers or credentials used to access our Online Services or to acquire McDonald’s products and services.
The circumstances in which you provide personal information may include when you:
- register to use our Online Services;
- request to receive marketing or other communications;
- enter in one of our contests, competitions, prize draws, or sweepstakes;
- use interactive features of our Online Services.
Information Collected Through Automated Means
The providers of third-party apps, tools, widgets and plug-ins on our Online Services, such as Facebook "Like" buttons, also may use automated means to collect information regarding your interactions with these features. This information is subject to the privacy policies or notices of these providers.
McDonald’s Online Services and in-restaurant technologies may collect precise information about the location of your mobile device or computer using geolocation and location presence awareness technologies such as GPS, Wi-Fi, Bluetooth, or cell tower proximity. For most mobile devices and computer systems, you are able to withdraw your permission for McDonald’s to acquire this information on your location through the device or Web browser settings. If you have questions about how to disable collection of precise location information, we recommend you contact your mobile device service provider, the device manufacturer, or your Web browser provider. Please note that certain Online Services and in-restaurant technologies may not function properly without precise location information. If you would like us to delete location information we have collected that is identifiable to you, please contact us at the email or postal address listed below. Please note that we may be required by law to retain certain information.
We may combine personal information that we collect with information we receive from other sources, information about your prior transactions with McDonald’s and information that is automatically collected.
2. How We Use the Information We Collect
McDonald’s may use the personal information we collect to:
fulfill your requests or orders and process payments for our products and services;
if you give us permission, communicate with you about products and services of McDonald’s or our business partners that we believe may interest you;
- send information to your contacts if you request us to do so;
- provide customer support, respond to, and communicate with you about your requests, questions and comments;
- enable you to post on our blogs and interact with McDonald’s through social media;
- protect against, identify and prevent fraud and other criminal activity, claims and other liabilities; and
- comply with applicable law.
We use automated information for purposes such as to (i) personalize the visitor experience in our restaurants or on our Online Services, (ii) deliver content (including advertising) tailored to our users' interests and the manner in which our users browse our Online Services or in-restaurant technologies, and (iii) manage our business. We also use this information to help diagnose technical and service problems; administer our Online Services; identify users of our Online Services; identify a device for fraud prevention purposes, to target advertising or to personalize users’ experiences; and gather demographic information about our users. We also use automated information to determine usage patterns and how we may tailor our Online Services to better meet the needs of our users.
We may use the information we obtain about you in other ways for which we provide specific notice at the time of collection.
3. How We Share the Personal Information We Collect
McDonald’s does not sell or otherwise share personal information about you, except as described in this Privacy Statement.
McDonald’s may share personal information within the McDonald’s Family. The McDonald’s Family includes McDonald’s Corporation, its affiliates, subsidiaries, suppliers, vendors, and franchisees. Members of the McDonald’s Family that receive this information from McDonald’s are not authorized to use or disclose the information except as provided in this Privacy Statement.
McDonald’s may share personal information with vendors that provide services to McDonald’s, such as fulfilling orders, providing data processing and other information technology services, administering promotions, contests, prize draws and sweepstakes, conducting research and performing analytics, and personalizing individual McDonald’s experiences. We do not authorize these vendors to use the personal information or to disclose it for any purpose other than to perform services on our behalf.
Circumstances may arise where, whether for strategic or other business reasons, McDonald’s decides to sell or transfer all or a portion of our business. We may transfer information we have collected and stored, including personal information, to the party or parties involved in the transaction as part of that transaction.
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